How Three People Ran More Campaigns in Six Months Than They Had in Two Years with Ellavator Ai
The problem
Three people, six to eight manufacturer brands, and no system that could hold it all together
Jack Lowry has been the Digital Marketing Manager at Shippers Supply for seven years. Over the past year, the team around him was deliberately rebuilt. Rob Smith came in to run operations. Mickey and Carson were hired to build out the marketing function. With a small team managing strategy and execution across six to eight brands, they needed a system that could move fast without losing precision.
The scope was real. Email campaigns, LinkedIn, co-branded content with manufacturer partners, a growing custom packaging division, a monthly blog series. All of it running through a three-person team on the same manual process they had always used.
The hardest piece was the manufacturer co-branding work. Six to eight partners at once, each with different brand guidelines, a different value proposition, a different audience. Shippers Supply also carries competing brands in the same product categories. Keeping each partner's voice clean while holding Shippers Supply's own positioning steady across all of it had no clean answer.
Campaigns that should have launched in days took weeks. The sales team went without content. Manufacturer partnerships sat underused. Generic AI tools produced material with nothing tying it to Shippers Supply's voice or to how each partner was actually positioned. Jack reviewed everything before it moved, not by choice but because the process left no other option.
"[Campaign production] was extremely manual... lots of emails, lots of approvals, a lengthy timeline to get to the final version."
— Jack Lowry, Digital Marketing Manager, Shippers SupplyWhat changed
The first thing Shippers Supply did in Ella was establish the distinction that mattered most: they are a strategic packaging partner, not just a distributor. That positioning became the through-line in their work with Ella, running through every piece the team produced no matter which manufacturer relationship it touched.
From there, they built a dedicated workspace for each manufacturer. Brand guidelines, value proposition, and audience context all stored separately, by partner. On a Leibinger co-branding campaign, the context was loaded before anyone sat down to write. Jack did not have to reconstruct it. Within the first week, an email campaign and a LinkedIn post were live. 34 more followed in six months, up from 2–3 per month before Ella.
Carrying competing brands in the same product category became workable because each brand had its own workspace, keeping content true to the partner's standards without drifting from Shippers Supply's positioning. Six to eight co-branding campaigns are now running simultaneously. A manufacturer's brand context, once loaded, is there for every campaign that follows.
Mickey runs the Packaging Papers without needing Jack's sign-off. Carson runs email. The process stopped requiring Jack at every stage, and the work started moving on its own. When something felt slightly off and no one could name exactly why, Jack knew Ella could sharpen it.
The team at Shippers Supply
"We started using ChatGPT, but it just kind of spit out what it spit out. Ella, really with the brand bots and those workspaces — I think it's a game changer."
— Jack Lowry, Digital Marketing Manager, Shippers Supply
Before Ella, every campaign started from scratch:
| Before Ella | After Ella | |
|---|---|---|
| Multi-Brand Management | Manual context-switching between 6–8 manufacturer brands. No clean separation between projects. | Each brand's context loaded and ready before anyone writes a word. |
| Campaign Volume | 2–3 email campaigns per month. | 34 campaigns in six months. 48 in the next.Up from 2–3 per month before Ella |
| Team Ownership | Every piece waited for Jack's review. | The team runs independently. Each person owns their channel. |
| Manufacturer Relationships | Each campaign rebuilt from scratch. Every time. | 6–8 manufacturer campaigns running simultaneously.Each with its own brand context already loaded |
| Sales Team Support | Reps asked for content and waited. | Reps pick up the Packaging Papers on their own. |
By the numbers
The results, measured
Key takeaways
What this case study proves
Shippers Supply was running Leibinger campaigns, Packaging Papers articles, and email sequences for six to eight manufacturer brands at once. The team didn't grow to handle it. Ella held the context so they didn't have to.
Three people. Six to eight active manufacturer brands. 34 email campaigns in six months, then 48 in the next six. None of that came from hiring. It came from removing what was consuming the team before the real work could start.
Jack previously reviewed everything because nothing else could hold the brand context without him. Once Ella could, he stopped being the bottleneck. Mickey ran the blog. Carson ran email. Jack did the work only he could do.
"98% of it's great, you're happy with it. And then it's like this little 2% chunk. Ella can help me get back to that creative piece quicker."
— Jack Lowry, Digital Marketing Manager, Shippers Supply
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