Ella as Your AI Marketing strategy Software
A closer look at how Ella works
Ella brings together the knowledge, workflows, and AI tools marketing teams use every day. Every capability is designed to solve a specific purpose, but they all work together inside a single workspace. Instead of jumping between disconnected chats, documents, and project tools, your business knowledge stays connected to every conversation and every piece of work.
How Ella works
One connected system
Ella is organized around three stages that mirror how marketing teams operate.
Build your business knowledge
Create a structured understanding of your organization that becomes the foundation for every conversation, workflow, and recommendation.
Plan and execute your work
Use that shared business knowledge to generate content, execute proven workflows, collaborate with your team, and manage work from one place.
Scale across your organization
Extend the same business knowledge across brands, locations, clients, and teams while maintaining consistency and control.
The Foundation
Build your business knowledge
Give Ella what you have, whether that’s 20+ documents or simply a rough idea on a napkin. Ella does the deep research to build your high-fidelity brand intelligence: positioning, audience, voice, and more.
Starting from scratch or setting up a new client? Ella builds the brand with you. That’s the last time you’ll explain your business to an AI; every conversation and play pulls from what it learns.
Ella-ments™
As structured knowledge about your business in one place, Ella-ments™ organizes the information that defines your organization, giving every conversation and workflow access to the same business context.
Multi-Model Intelligence
No single AI model is best at everything. Ella leverages multiple providers behind the scenes while keeping your business knowledge, conversations, and playbooks in one place. New models extend the platform without changing your workflow.
Plan and execute your work
Every new conversation begins with your brand knowledge already embedded
No re-training. You open a conversation and get to the work.
Talk with Ella
Conversations
Work with AI using your own business context.
You ask Ella to draft the launch email. It already knows the brand, and it maintains your voice and positioning without you policing every line. It even pushes back: the offer’s buried, the subject line’s off-strategy. You refine, hand it to a teammate, and pick the thread up Thursday with all of it intact.
EXPERT GUIDANCE
Playbooks
Turn repeatable marketing work into guided workflows. Ella’s 80+ expert playbooks capture proven processes so teams can approach common marketing initiatives with consistent structure and shared guidance. And every one runs on your Ella-ments™ , so it executes against your brand. Same steps, same quality, no matter who’s driving.
Keep Your Progress
Saved Work
The good stuff doesn’t vanish into chat history. Save the research, messaging, campaign plans, and other materials your team expects to reference again. Then simply pull it up next time you need it.
Scale across your organization
Run the same standard across every brand and every person
One client or fifty locations, the work holds together.
Better Organization
Workspaces
Switch from one client, brand, or business unit to the next, and everything’s already there. Each workspace maintains its own knowledge, conversations, playbooks, recommendations, and saved work while remaining part of a single account — and with nothing bleeding across.
GIVE ACCESS
Teams
Bring in your team, your agency, or the client, and decide exactly what each person can do, edit, review, or view only. Everyone works from the same brand, and you stay in control of who touches what.
Specialized Structures
Editions
You work in your world, and your AI system should, too. Editions add specialized playbooks, terminology, and guidance for specific industries or proprietary frameworks, such as the Duct Tape Marketing Edition, which runs the full Strategy First system inside Ella.
Connect Ella
Integrations
Connect Ella to the tools you already run and move work straight into them, draft in Ella, publish to your CMS, sync to your CRM, push to your project board. Built on MCP, an open standard for AI integrations, so Ella can connect to new tools as the ecosystem grows.
Consistent Work Across Many Locations
Enterprise-ready
Run one brand across dozens of locations without it drifting. Corporate sets the brand information once, and it cascades down to every group, franchise, and location automatically, each with its own workspaces and projects. Secure access scales with you through SSO.
Multi-org, franchise & multi-location support
Groups & locations with their own workspaces
Cascading brand knowledge across the org
SSO via WorkOS
See Ella work with your business
See it working in 30 minutes.
Book a demo