For franchise brands, multi-location businesses, and distributed marketing teams
One brand strategy across every location.
Ella gives you one brand foundation across the network. Central teams can create for every location, or local teams can create within the guardrails you set.
The Problem
Brand consistency gets harder with every new location.
As your network grows, more people touch the marketing. Some work may come from a central team. Some may be created locally. Either way, every new location adds more decisions, more reviews, and more chances for the brand to be interpreted differently.
Brand guidelines can only go so far. They tell people what the brand should look and sound like, but they don’t shape the work as it’s being created.
AI adds another layer. Teams can move faster, but rogue AI use can just as quickly create generic content, inconsistent brand execution, and new compliance concerns across the network.
The Solution
Ella is your brand strategy, systematized.
Ella turns your brand into a shared marketing system for every location.
Your brand strategy, local context, and operating rules work together in one system, giving you control over what stays consistent and where teams have room to adapt.
Central teams can create and localize at scale. Local teams can create within the brand rules you set. Both work from the same brand intelligence.
What Ella Does
The system behind multi-site marketing
Brand Ella-ments.™
Organize the brand strategy into a structured system Ella can use across the business. Update the core brand direction once, and that change is reflected wherever it applies.
Market-specific Workspaces.
Give regions, markets, or location groups their own knowledge and brand context while keeping them connected to the primary brand. Central campaigns can then be localized quickly for the audiences, offers, and attributes that matter in each market.
Brand voice and visual system.
Define how the brand should sound and look, then make that guidance available across locations as teams create content and campaigns.
Roles and permissions.
Control what central teams, local marketers, agencies, and other users can create, edit, review, or view.
Playbooks and Plays.
Use Ella’s built-in marketing workflows, or create your own around the way your brand operates. Teams can follow a repeatable process and adapt execution where needed.
Connectors.
Connect Ella to the tools central and local teams already use. Bring context into Ella and move finished work into the platforms where execution happens.
Programmatic media with PULSE.
Take campaigns from strategy into localized paid media through Ella’s programmatic partner, PULSE, with market-level targeting tied back to the same brand and campaign direction.
A simple path from brand to local execution.
Ella walks you through setup, and our onboarding support helps your team move from configuration to rollout quickly.
Step 1
Build the core brand in Ella.
Create or import the brand strategy, Ella-ments™, voice, and visual direction that apply across the business.
Step 2
Add the right local context.
Set up Workspaces and market-specific Ella-ments™ for regions, location groups, or individual locations. Add the knowledge, offers, and attributes that matter locally.
Step 3
Choose how each team works.
Central teams can create and localize at scale, or local teams can work directly in Ella within the permissions and brand rules you set.
Step 4
Put it into daily use.
Use Playbooks, Connectors, and your existing tools to plan, create, and distribute marketing across locations.
CONSISTENT BRAND STANDARDS
A system built for multi-location marketing.
Outcomes
Run your marketing with confidence.
With Ella, you:
- Keep campaigns aligned to the brand as more people contribute.
- Let local teams tailor marketing for their market while staying within brand guidelines.
- Launch campaigns faster with fewer rounds of review and revision.
- Turn central campaigns into market-specific versions more efficiently.
- Spend more time setting direction and less time correcting off-brand work.
GET STARTED
Ready for a better way to manage distributed marketing?
