For VPs of Marketing aligning brand across teams
Enterprise marketing from one strategic foundation.
Ella brings brand standards, strategy, and execution into one working environment for the people responsible for marketing.
REAL-WORLD
150+ businesses and brands are already building their marketing inside Ella.
Problem
The brand gets harder to govern across a complex organization.
You’re responsible for how the brand shows up across regional teams, business units, and agency partners. Everyone may start from the same strategy and brand guidelines, but the work still comes out differently from one group to the next.
The work moves through different tools, workflows, and approval paths. AI adds even more variation as people create faster and in more places.
That leaves you spending too much time reviewing, correcting, and reconnecting work across the organization.
Solution
Operationalize the brand strategy across marketing.
Ella gives your marketing team one shared place for brand guidance, strategy, messaging, and execution. Internal teams and agency partners use that context as they build campaigns, content, and other marketing work.
Your brand team sets the rules. Ella makes those rules part of the way the work gets created and executed across the organization.
How Ella Works
One operating layer across marketing.
Cascading brand governance.
Define brand guidance once, then apply it across Workspaces for sub-brands, regions, and teams. When the brand direction changes, the inherited Workspaces automatically get the updated version.
Brand-aware execution.
Brand strategy, messaging, voice, and other client context stay connected inside the Workspace as teams create campaigns, content, and other marketing work.
Shared Workspaces for internal and external teams.
Bring employees and agency partners into the same Workspace, with the account context, files, sessions, and active work organized in one place.
Flexible control by Workspace.
Set what remains consistent across the organization and where individual teams, markets, or business units can adapt their own context and execution.
Roles and permissions.
Control who can manage, create, edit, review, or view within each Workspace and across the broader organization.
Playbooks and Plays
Use Ella’s library of roughly 1,300 built-in Plays across strategy and execution, or create custom Playbooks and Plays around your own processes.
INTEGRATE
Connectors
Bring context into Ella from the tools already in your stack, then send finished work back out to the systems where your teams execute and publish.
Security & Control
Built for enterprise review.
- Your data stays yours. Content, brand intelligence, and other work created in Ella are not used to train other customers’ systems.
- Enterprise deployment options. Ella is hosted on AWS, with on-premises options available for organizations with additional infrastructure requirements.
- Model flexibility with data protection. Ella can use multiple AI providers under terms that restrict training on your data, while your brand context remains in Ella.
- Centralized access. SSO and centralized user provisioning give IT and administrators control over who can access the platform.
SIMPLE STARTUP
How It Works
Step 01
Set the organization-wide brand foundation.
Define the core brand intelligence, strategy, and governance rules in Ellaments and organizational settings.
Step 02
Create Workspaces across the organization.
Set up Workspaces for sub-brands, regions, teams, or agencies.
Step 03
Put the system into daily use.
Teams create and review work in Ella using the brand context, permissions, and Playbooks assigned to their Workspace.
Outcomes
A more consistent way to run enterprise marketing.
- Keep regional teams, business units, and agencies aligned to the same brand direction.
- Shorten review cycles and reduce rework.
- Move campaigns from brief to launch faster.
- Give local teams clear room to adapt.
- Free brand leaders to focus on planning and priorities.
Objection
Our teams already use AI. Why this?
Most enterprises are already experimenting with AI, from individual tools to more centralized internal systems. The challenge is keeping marketing consistent as teams use different models, prompts, files, and workflows.
Internal solutions can add control, but they also create technical debt and ongoing maintenance for IT teams that weren’t built to design marketing systems.
Ella gives marketing a purpose-built environment with brand intelligence, Workspaces, Playbooks, governance, and access controls already in place. It can also use different AI models for different kinds of work, so the platform can evolve as the model landscape changes.
SUCCESS STORY
How Floyd’s 99 Turned Brand Standards Into an Operating System with Ella
GET STARTED
Ready to see what Ella could change across your marketing organization?
