For fractional CMOs, marketing consultants, and agency practitioners.
Build the marketing strategy. Keep it
at the center of
every deliverable.
Ella keeps each client’s positioning, audience, voice, and strategic direction present as the work moves across people, channels, and campaigns.
REAL-WORLD
150+ businesses and brands are already building their marketing inside Ella.
Problem
Even the best-defined marketing strategy can slip over time
You establish the direction with the client. Then the work moves into production. A few weeks later, the emails sound like a different company, the content reflects a looser understanding of the audience, and the campaign no longer reflects the brand positioning.
The team may still be doing capable work. But as execution moves across people and channels, the original strategy becomes less visible and connected. Messaging gets diluted, tone shifts from piece to piece, and small alignment gaps compound into content that misses the mark.
Before long, you’re back in the details, trying to reconnect the work to what was established at the start. And the worst part? Every hour spent reconnecting the work to the strategy is an hour you can’t charge for. The strategy starts to slip when you stop overseeing the work. That’s where Ella comes in to help.
Solution
Meet Ella:
Your strategic teammate.
Your client’s positioning, audience, and voice go into Ella once.
Then every campaign, email, landing page, and piece of content pulls from the same source.
Your team still does the work, but Ella keeps it all connected to the strategy you set, and flags it when something drifts.
What Ella Does
How Ella operates
Ella anchors every deliverable in your client’s core strategy, transforming standard AI capabilities into a structured, scalable marketing system for your agency.
Brand Ella-ments.™
Develop and organize each client’s positioning, audience, offers, voice, and strategic direction into a structured brand foundation. Ella uses it as the standard for every play, project, and deliverable.
Shared workspace.
Your team and clients can develop, review, and refine the work together in one place, with the client’s Brand Ella-ments built into every project.
Client dashboard.
Workspaces, projects, files, and sessions stay organized by client, so nothing gets buried across tools or threads. You can even give your client access.
Editions.
Ella can be built around your agency’s methodology from the start, meaning your frameworks, language, and processes are in the system before the first session runs.
Playbooks.
Ella comes with around 1,300 built-in plays drawn from proven marketing frameworks, and you can build hundreds of your own on top. Brand audits, campaign launches, and client onboarding run the same way every time, so you’re not rebuilding your process for each client.
Connectors.
Ella connects to the platforms and tools you and your clients already use. Ella stays the strategic layer above your stack, no matter what work goes out or context comes in.
Ella turns your way of working into a marketing intelligence operating system.
How It Works
Getting started takes one session.
Step 1
Load your brand foundation.
The brand material you already have goes into Ella as your starting point. Or, if you’re starting from scratch, Ella can perform research and create the brand intelligence with you.
Step 1
Run something real.
Within minutes, you can be generating campaign briefs, content plans, and marketing assets anchored to the client’s brand. Ella is a marketing strategist: it pushes back when the offer’s buried or the audience is wrong.
Step 3
Decide how far to take it.
Keep Ella for your own practice, configure it for a specific client, or roll it out across your full client roster.
Ella walks you through setup, and our onboarding support is here to get you and your team running fast.
ELLA AT THE CORE
Set the strategy once. Every client, every channel,
every team member works from the same source.
Outcomes
Scale your expertise with Ella
- Take on more clients without adding hours to your week.
- Your methodology continues to shape the marketing in accounts you don’t manage day- to-day.
- Hand off execution without watching the brand strategy fall apart.
- New team members produce on-brand deliverables without a strategy walkthrough every time.
- Spend your time on the thinking only you can do, not re-explaining decisions you’ve already made.
Balance Shift – More clients get your best thinking without needing more of your time.
PRoof
Trusted by agency leaders whose reputation depends on getting the strategy right.
Building AI into your client work?
Your agents can execute,
but someone still has to
own the strategy.
You’re adding content agents, design tools, and research assistants to the way you serve clients. They move fast, but they don’t know the client’s positioning, audience, voice, or standards unless you provide that direction every time.
Ella is the strategist that governs the rest. Through a direct connection, each tool can access the client’s positioning, audience, voice, and proven processes before it starts. Whatever it creates reflects the client, not the model behind it.
Push finished work out to the platforms you use. Pull context back in. Ella stays the layer above your stack, keeping every agent anchored to the same foundation.
Ella orchestrates the strategy across your entire stack.
Partner Program
Become a Partner
Some practitioners go a step further and resell Ella to their clients. You set up each client’s account, build their brand foundation, and run their strategy inside it, then stay on as their marketing expert while earning a commission on every subscription.
The client gets a system built around their brand. You keep the relationship, and Ella becomes recurring revenue in your practice.
GET STARTED
Discover what changes when your strategy can scale.
Backed by our 10x Guarantee: use Ella for 10 hours in a month. If Ella doesn’t help you make 10x your fee or save 10 hours, we’ll refund that month’s subscription.
Book a Demo